An Edge and Back interview with Meni Tryfonidou – E-PR and Social Media Manager for Pronovias

We’ve shared with you Miriam’s experience on the opening of the Pronovias flagship store in Berlin. Now we bring you an exciting interview and a glimpse inside the PR and Social Media strategy behind the brand.

On Pronovias’ Facebook page at the About section we read “We dress the dreams of stylish women around the world”. It’s a big promise. How hard (or not so hard) is it to deliver on this promise?

Meni Tryfonidou: Pronovias has an ample variety of wonderful models in our collections. We are confident that we are able to offer every bride the dress of her dreams together with an optimal service to make her experience all the more special.

With over 532k on this Facebook page, you are have wide network of fans and also feedback from them. Please tell us what would be the difficulties of managing such a popular account on the social media network.

Meni Tryfonidou: Overall, managing our bustling Facebook pages is a fun daily task. A few of the difficulties of this duty could include, creating content that appeals to the majority of various markets, and encouraging positive engagement amongst our fans.

What are Pronovias’ plans for the next season in terms of social media strategy and collections?

Meni Tryfonidou: With a well-established presence on most social media platforms, we planning on moving full speed ahead in terms of social strategy. We are looking forward to featuring the latest bridal trends with a breathtaking aesthetic and continuing to connect our fans and brides all over the world via our social media communities.

Could you share with us a beautiful or touching moment you witnessed because of these beautiful dresses?

Meni Tryfonidou: Every Pronovias Real Bride.

Are Romanian brides any different from brides from other countries you worked with?

Meni Tryfonidou: Romanian brides are like all women in the world, they are looking for that very special dress that they fall in love with and which they can keep as their most treasured memory of that very special day. Our brand enjoys a  very wide brand recognition in this market, which is very important to us. Pronovias offers a special and unique experience to all brides in every  one of our shops throughout the world.

What do you think will be the future dress trend for 2016?

Meni Tryfonidou: For the rest of 2016, we forecast several trends to be center stage: pure lines, crepe fabric, transparencies, and of course, backless gowns.

photos from Pronovias Facebook page